10 tips for doing business, medical equipment in Israel • 11.05.09
Israel is the only country "western" in the Middle East. With a population of 7 years. 4 million, is good for innovation, both in developing and exporting, and for the transfer of technology. The high level of medical care is driven by a few university hospitals in 4 major cities. As a small country, we believe that everyone knows everyone. Some advice that a company may, in the light entering the Israeli market: regulation – if you have CE or FDA approval, you have help, no legal difficulties. Reimbursement – Define the process of the product (most products, no special reimbursement, especially if) they are a part of the process if you need a special compensation – it could be 1-3 years, but does not prevent the spread of products, the Israeli market to a certain extent. Options Procedure – Specify the KOL (Key Opinion Leaders) by the number of procedures, their activity and / or the number of patients they see, not its name. The use of media to the personal prejudice of PR may be out of the real high-volume physicians. Define the market segment – The Israeli market offers great opportunities for all product segments: ü products at low cost – Health expenditure in Israel is among the highest in the world. The MOH and hospitals try to reduce spending on medical devices. ü The new technologies allow: the regulatory and reimbursement guide for market penetration. However, volumes can sometimes be a problem. But it could) the private market (35% of the procedures very well suited as a first step to penetrate. Arrange the distributors – In Israel, there is a large number of medical shops. You have to be careful, because people of Israel are very ambitious. You have to check their background, their product portfolio and receives a recommendation from the KOL. You must also maintain a close relationship and friendship with them, while examining the options for the whole time. It is recommended that traders who supply the MOH health insurance system and are familiar with a deep understanding of the legal issues and reimbursement, with a good presence in the private market. The definition of early adapters – the most in Israel KOL are adapters soon. But for innovative medical devices, you must define the KOL important, have the duty for the products and the availability planned for a long-standing commitment, such as the possibility of a reversal of innovators are high. high-end technologies – If you are new technologies (and not " ; to me "technologies that have to compete only in terms of money) to share your goal for the private market and public market. technology is to increase more quickly if the item will be premiered on the private market. rabbis of Israel is primarily a Jewish country. While many people are not religious, known to consult a reasonable number of people with special rabbi as "medical personnel". rabbis to give a second opinion about the treatment in relation to doctors and technology. If innovative products, cutting-edge technologies, with the support of doctors to the right, you should inform this group of influential people.
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